Phoenix Products

Our Background

Phoenix Products has been a trusted provider of high-quality water treatment and beauty products for over 40 years. Founded in 1982 by a chemist, our family-owned business prioritizes quality, innovation, and exceptional customer service. Our team of experts has decades of experience in pool construction and water chemistry, ensuring we can deliver tailored solutions to meet your unique needs.

Our Expertise

Phoenix Products operates across three divisions:

1. Water Treatment

We offer a comprehensive range of reliable, high-quality, and affordable chemicals to maintain the health and cleanliness of swimming pools, spas, commercial, and industrial water systems.

2. Beauty (Divina)

With over 43 years of experience, we formulate and manufacture private-label hair and beauty products for professional salons and distributors.

3. Contract Manufacturing & Packaging

We provide custom formulation, packaging, and distribution services for businesses in need of reliable manufacturing partners.

Our Commitment

Our unwavering commitment to quality and service is reflected in everything we do. We:

• Manufacture products that consistently meet industry standards and customer expectations.
• Invest in research and development to deliver innovative and effective solutions.
• Prioritize customer satisfaction through personalized support and responsive service.
• Maintain the highest safety standards in handling and distributing both harmless and hazardous chemicals.

Our Values

The core values that guide our actions are:

• Integrity: We operate with transparency, honesty, and accountability.
• Innovation: We embrace new ideas and technologies to deliver better solutions.
• Quality: We never compromise on the quality of our products and services.
• Customer Focus: We are dedicated to providing exceptional customer service and building lasting relationships.
• Sustainability: We are committed to responsible environmental practices and ethical manufacturing processes.